Team Profile: Lemon Punch
By Ben Sewell |

Many of the world’s most successful businesses have worked when the right people come together – often by chance. Facebook, AirBnB and Instagram all started by accident and have rapidly flourished into household names.

This is one of the ways in which Falmouth Launchpad builds its successful graduate start-ups – by putting the right people into the right teams.

James

Lemon Punch is a gaming start-up owned by Johanne Bergill, Ross Everson, James Hellman and Georgia Higgins. They’d all studied at Falmouth University’s games academy, but would never have started a business together had they not applied for the Launchpad programme.

Johanne had previously worked within Launchpad and says: “I learned first-hand what the programme was about, and decided to apply myself.”

Ross knew about Launchpad through friends, but after launching his own game and going through the difficulties of having a business without support, he decided this was exactly the programme he needed to realise his dream of owning and running his own company.

James came to the programme after initially considering either joining a company, doing a masters or setting up on his own, but he says: “The fully funded Masters, links with the industry giants and the stipend made so much sense which is why I finally applied. Plus, I convinced several of my friends to join as well which helped me settle in.”

Georgia

Georgia has a background in maths and physics, and was told about Launchpad by a number of friends.  She says: “I looked into it and thought it would be a great opportunity. I was happy in Cornwall, but wasn’t sure there was a big enough games industry here to reach the market. I was very wrong.”

According to Ross: “Cornwall is becoming a hub for games development in the UK, and much of that is to do with tech companies in the county collaborating and innovating together. There are also numerous networking events, which people can attend in person or remotely.”

With technology allowing companies to meet and work together wherever in the world they’re based, you can see people choosing where they want to live much more carefully than before. Cornwall is very attractive from that point of view, according to the team who certainly see the county’s attraction.

The team agree that they all felt both the stress and challenge of starting a business straightaway and the first few months were a huge learning curve.

This is when all new teams on the Launchpad programme meet with industry partners like the BBC, Amazon or Sony. They are then given three industry challenges, which could be anything from helping a company create new content or establish news ways of interacting with clients.

Johanne

The teams have to then decide which of the challenges they’ll be able to tackle, often by designing a software solution that will have potential to be customised for other similar companies. This gives the team the basis for their business, which they can then build upon. While teams build their businesses to an identified market gap, they also undertake a Masters in Entrepreneurship.

James says: “Balancing the coursework and business is a very difficult process, as you can easily focus too much on one and end up struggling to catch up on the other. Getting over my “imposter syndrome” was and is a difficult ongoing battle as every day presents new challenges that leave me unsure if I can do it, though from working with my team and pushing through I keep managing to overcome these challenges.”

Ross

But they all agree working with Falmouth Launchpad to build their business is an exciting opportunity, especially when many of the previous cohorts have created and manage successful and profitable businesses.

And they all have ambitious plans for the next five years of their business careers. With the backing of the Launchpad coaches, mentors and industry partners, the team plan major things for their 5 year plan:

James: I see us creating a company that works with the community in producing the highest of quality games, ensuring that our customers stay happy, whilst also maintaining great employee health by eliminating crunch culture, and promoting equal opportunities.

Ross: In 5 years I see us creating our 3rd game with a growing thriving company that game developers want to work for.

Johanne: In five years I can see us working on fun and unique projects that spark joy and imagination in our audience. I want us to set an example that a game developer doesn’t have to sacrifice their physical and mental well-being in order to make great products.

Georgia: In five years time I can see our company developing its first debut title with a team of diverse and talented individuals. With which we will set an example of certain AAA studios, by encouraging a culture that puts the health and wellbeing of our employees first.

By Ben Sewell

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