I’m an Entrepreneur, Do I Really Need LinkedIn?

By 28th January 2021No Comments

Anil Ram, a Talent Coach from Falmouth University’s RealWORKS Employability Service, gives us his thoughts and advice on how entrepreneurs can better utilise LinkedIn. Anil has worked with global organisations to start-ups all over the world and helped entrepreneurs launch, scale and succeed in incubators such as Y Combinator and BSEEN.

Have you ever said to yourself, “I just need funding”, “I’ll be fine when I get an investor on board” or “When I get that first client, it’ll work out”?

Anil Ram

Good news is, you’re not alone, but can I ask you a question?

How are you going to achieve any of those things?

Luck? Perhaps.

What if I told you there’s a free tool to do all of those and all you need is one hour per day?

Sounds too good to be true, right? Wrong!

There’s platform called LinkedIn and you should be on it because you can do all of the above and more.

The only thing stopping you, is you.

Free marketing, generating leads, testing your product and attracting investors and clients are just some of the benefits for you as a budding entrepreneur.

All it takes is for you to be active and share your knowledge and skills.

Here are my five top tips for you to get started:

1) Create a profile that shows who you are from your experiences and education, but also, your personality. Take advantage of your prime real estate areas such as your profile image, headline and the personal brand you curate.

2) Build your network. You’re in a thriving community, start small and then increase your reach through the people you meet. You never know who you may come across.

3) Be a content creator. You all have value because you’re entrepreneurs with different stories and knowledge, share it so others can support you on your journey and you could also be the spark for somebody else’s.

4) Engage, engage and engage. It’s free marketing so add value to the content that you resonate with and also it will help build relationships even with the most high-profile individuals.

5) Create a growth mindset. You can’t control everything, and this is key for LinkedIn. Some individuals may not want to give you time to meet or connect, and that’s absolutely fine. There’s over 700 million people in 200+ countries to build relationships with, expect to hear nothing and some no’s on the way.

All Launchpad alumni and students can access Falmouth’s RealWORKS service so if you’re ready to take your LinkedIn to the next level, book a talent coach appointment with me for your 1-2-1 consultation.