Clipshare

Giz Edwards and Dan Naylor are two of the Founders of Clipshare from Falmouth University’s Launchpad programme, building high value companies to fill market gaps with industry partners. 

Clipshare means you can make one long piece of video content that is then “clipped” to make content for all your channels. 

Clipshare winning the Launchpad Pitch Event

GIZ:

I have been creating content for Youtube for the past ten years or so and also run a media company so have a strong interest in marketing. I worked with Launchpad a short while ago, creating films for some of the startups on the programme and was impressed with what I saw, so decided to apply. 

DAN:

I used to be an online professional poker player, and have a really strong interest in strategy and also in game theory. Technology changed the poker industry and the return on investment dropped,  so I decided to do something completely different. I wanted to use the other side of my brain for a bit, and started a creative writing course at Falmouth University. This is when I found out about Launchpad while looking into masters courses or business development and went straight to it after my course ended.

GIZ:

We were put into a team of four when we joined Launchpad, and I like that if you’re creating a business team members have the option to move teams to work on projects that they are more aligned with. For example, when we got our challenges from our very prestigious industry partners, we realised that three of us shared a vision, whereas our fourth member wanted to work on something a bit different. He moved teams and it worked out really well. 

DAN:

I was on a different team but wanted to move as it was on a project that I didn’t feel was the right fit for me. It’s really important when you go into business to be properly invested in what you’re working on, especially when it’s a startup. One of the Founders had a strong corporate background so this new team had clear structures in place, which was actually really helpful because it meant there was a clear guideline on what each person’s role was. 

GIZ:

Giz Edwards

We came up with the idea after I worked with a client who needed video content clipped to suit various social media – it took me so much time and I had to eventually hire someone to help. So it was time-consuming and completely cost inefficient. When one of the challenges we were given as part of the Launchpad course was to do with creating a marketing tool – Clipshare seemed like the perfect solution. 

DAN:

It’s probably because there’s the assumption that surely this has been done. It was almost joyful, going through every scheduler and every editor making sure our features aren’t on there and finding they weren’t!

GIZ:

The other people on our team are Alex Redman and Josh King. Alex worked for Bentley as an engineer for more than a decade. He drives our team forward with business management and is very analytical in his methods, which give us a strong focus – I’m quite convinced that if we didn’t have Alex on the team, we wouldn’t be as far as we are in this process. 

DAN: 

Josh is our tech guy – he worked for a startup chatbot and AI agency in Cornwall. He makes sure it’s a great customer journey through the platform because his speciality is user experience. We also obviously have to take into account things like changing technologies, but we have a very, very detailed product innovation roadmap that spans into quite a long time-period. So, we are prepared if things change because with technology, you never know what will come up, especially because our platform is more useful than just for sharing clips.

GIZ:

We are aiming towards the single content-creator as an early adopter, but we do expect in-house media companies to use us later on. This sort of software does not currently exist and we can see it helping consumers in the same way that other leading social media management platforms do. We have the tools and the team to be a market-leader, which we aim to be within five years.

DAN:

Dan Naylor

Right, and when you look at the functionality of our software, it’s allowing users to get more views, which means more direct interaction with your consumer, without all the time-consuming work you have to put in now. This means it’s useful to anyone who wants to post on more than one social media platform and as it expands, it’s going to just be one of those tools that’s used by multi-platform users as the norm. We have some interesting innovations coming on how subtitles can make the process easier – we can’t go into that too much right now, but watch this space!

GIZ:

It’s exciting that the first draft of our product is out now and is currently free. Later, we expect it to be subscription-based for a nominal monthly fee. We want to be on the same scale as Buffer and Hootsuite and I think we can be because this is something that digital creators really need. We have people testing the software in its current form now and expect to add many more features as the testing goes on. If you would like to use our fantastic video-clipping software, all the info is on clipshare.it so go take a look!

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